Tracking & Measurement Foundation
The data layer every marketing decision rests on. We make sure what you measure is actually true.
Most analytics problems aren't analysis problems — they're measurement problems. If GA4 doesn't match your backend, if consent silently drops conversions, or if a theme update breaks checkout tracking, every report built on top is wrong. We build and maintain a measurement foundation you can trust.
What's included
GA4
Clean Google Analytics 4 setup or repair — events, conversions, data streams and Enhanced Measurement that reflect reality.
Google Tag Manager
Structured, documented GTM containers with a maintainable dataLayer instead of accumulated, fragile tags.
Server-Side Tracking
GTM server-side containers to recover data lost to ad blockers and browser restrictions — a data-quality upgrade, not a compliance shortcut.
Consent Mode v2
Consent configured so it passes legal review and preserves consented conversions — the two are not the same check.
Conversion Tracking
Accurate Google Ads, Meta and LinkedIn conversions with correct values, currencies and de-duplication.
Attribution Foundations
The clean event and channel data that makes any attribution model trustworthy in the first place.
Data Quality Monitoring
Automated checks that catch breaks within hours instead of weeks — before budget is spent on bad data.
Tracking Governance & QA
A documented change process and post-publish QA so reasonable changes stop quietly breaking what works.
What you get
- Documented tracking architecture (what fires, where, and why)
- GA4 ↔ backend reconciliation within an agreed tolerance
- Consent Mode v2 verified against your real opt-in rate
- Conversion tracking validated across platforms and devices
- Monitoring + alerting on the events that matter
- A QA checklist your team and agency can actually run
Who it's for
- Teams whose GA4 numbers don't match their ad platforms or backend
- Businesses about to scale ad spend on an unverified setup
- Companies that need GDPR-aligned, server-side-ready measurement
How we work
Audit
We map your current setup and reconcile it against reality to find what's actually broken.
Implement
We fix and rebuild the measurement layer — GA4, GTM, server-side, consent, conversions.
Monitor
We put governance and automated monitoring in place so it stays correct.
Frequently Asked Questions
Yes. We take time to understand your specific implementation and business context before changing anything.
No. It's a data-quality decision. Consent is the legal question; server-side improves how completely you record what you're allowed to.
We reconcile GA4 against your backend and ad platforms for the same window and validate events with consent accepted and declined.
Optional governance and monitoring catch regressions automatically — most breaks are self-inflicted by later changes.
Not sure where to start?
Book a free 30-minute call. No pitch — a focused conversation about your data and the decisions it should drive.
Book a free 30-min call