Business Consulting
An embedded analytics partner who turns evidence into decisions — and takes ownership of the outcome.
The hardest part of analytics isn't the analysis — it's the decision that follows, and the conversation with the people who have to act on it. We sit inside your team as a sparring partner: challenging assumptions, designing the metrics that matter, and making sure data actually changes what you do.
What's included
Translating Insight into Decisions
We close the gap between a finding and the action it implies — with the trade-offs made explicit.
Attribution Strategy
A defensible view of channel contribution that informs budget without overclaiming.
Budget Allocation
Where the next euro should go, based on evidence rather than last-click habit.
Marketing Analytics Consulting
Sparring for marketing leaders on measurement, performance and growth questions.
Product Analytics Consulting
Connecting product usage to acquisition, retention and revenue.
Stakeholder Sparring
Honest counsel for marketing, product and leadership — including when the data disagrees with them.
Embedded Analytics Partner Model
Ongoing ownership, not one-off reports — a fixed part of how you decide.
Decision Frameworks
Repeatable ways to evaluate tests, channels and bets under uncertainty.
KPI Design
Metrics that drive the right behavior instead of decorating a dashboard.
Customer Intelligence Enablement
We build the process so customer intelligence becomes a permanent capability, not a project.
What you get
- A clear decision and rationale for the questions that matter
- An evidence-based budget allocation view
- A KPI framework aligned to real business outcomes
- Decision frameworks your team keeps using
- Regular sparring with marketing, product and leadership
- A path to in-house customer-intelligence ownership
Who it's for
- Leaders who want evidence behind the next budget decision
- Teams that keep producing reports nobody acts on
- Companies that want an owner for data-driven decisions without a full-time hire
How we work
Understand
We learn your goals, constraints and the decisions actually on the table.
Frame
We design the metrics, attribution view and frameworks that fit them.
Decide & own
We sit in the room, challenge assumptions and drive decisions to action.
Frequently Asked Questions
No. It's grounded in your own data and tied to specific decisions, with ownership of the outcome — not slideware.
We complement them — as the independent, evidence-focused sparring partner that keeps decisions honest.
Ongoing, retainer-based involvement so analytics is a standing part of how you decide, not an occasional project.
Yes. Useful counsel sometimes challenges existing assumptions — that's the point of an independent partner.
Not sure where to start?
Book a free 30-minute call. No pitch — a focused conversation about your data and the decisions it should drive.
Book a free 30-min call