Right Now, Something Is Broken in Your Marketing Data. You Just Don't Know It Yet.

Revenue leaking. Tracking misfiring. Campaigns burning budget on broken pages. By the time you check your dashboards, you've already lost money. InsightGuard watches everything — so you never find out too late.

The 3 Problems Costing You Money Right Now

Broken Tracking

Tags misfiring, UTM parameters decaying, server-side and client-side numbers disagreeing. You're making decisions on dirty data.

Silent Profit Erosion

Margins shrinking, customer acquisition costs rising, return rates spiking on specific channels. Nobody notices until it's too late.

Delayed Reactions

By the time monthly reports arrive, you've already burned through budget on broken campaigns, out-of-stock products, and dead creatives.

What Your Dashboards Can't Give You

InsightGuard fills the two gaps that cost marketing teams the most money.

Always-On Monitoring

Your data is watched 24/7. The moment revenue drops, tracking breaks, or a campaign starts bleeding money — you know. No more manually refreshing dashboards. No more waiting for monthly reports to discover last week's disaster.

  • Problems surface in minutes, not months
  • Runs around the clock — even while you sleep
  • Email and Slack notifications the moment something breaks
  • Works with Google Analytics 4 and BigQuery

Full Visibility, From Day One

Even on the Free plan, you can see all 50 alerts and understand exactly which risks you're exposed to. Locked alerts show you what's being watched — and what you're missing. As your business grows, unlock more coverage with one click.

  • See all 50 alerts across 5 categories
  • Understand exactly which risks are covered
  • Locked alerts show what you're missing
  • Upgrade anytime — no contracts, no lock-in

50 Alerts Across 5 Critical Categories

10

Profit & Revenue Protection

Revenue cliffs, refund surges, coupon abuse, payment failures, margin erosion

10

Ad Campaign & Acquisition Health

ROAS collapse, CPA spikes, low-intent traffic floods, landing page failures

10

Conversion & UX Friction

Mobile checkout friction, bounce rate spikes, page speed degradation, funnel drops

10

Brand Awareness & Engagement

Sign-up decline, promotion misfires, engagement drops, brand signal weakening

10

Technical & Data Integrity

GA4 tracking blackouts, duplicate transactions, attribution collapse, bot traffic, PII leaks

Two Tools in One Platform

InsightGuard gives you automated alert scanning and a full KPI performance dashboard — both powered by the same data connection. Here is exactly what each one does.

app.insightwert.de/checks
Guardian Results
Live alert scan · May 11 – May 17, 2026
32 Active
4 Triggered
14 Waiting
CRITICAL #3 GA4 Event Tracking Blackout
Problem. Purchase events have not fired for 4h 12min. Possible tag regression after last release.
Action. Verify GTM container, confirm purchase trigger fires, check dataLayer pushes.
CRITICAL #7 Payment Method Failure Signal
Problem. Payment failure rate at 18 % vs. 3 % baseline. Possible gateway or 3DS issue.
Action. Test card flow, check gateway logs, contact payment provider.
WARNING #14 Duplicate Transaction Surge
Problem. 12 duplicate purchase events recorded in the last 2 hours.
Action. Audit confirmation page trigger; check for double-fire on reload.
WARNING #22 Bot Traffic Surge
Problem. Suspicious sessions up 47 % from unknown referrer.
Action. Add referral exclusion in GA4; review CDN bot filters.
Live Alert Monitoring
All plans — 5 to 50 alerts
app.insightwert.de/dashboard
All KPIs
Priority
Acquisition
Conversion
Conversion Funnel
May 11 – May 17, 2026
2,847
Session Start
1,683
View Product
142
Add to Cart
67
Begin Checkout
28
Purchase
Overall conversion (visit → purchase): 0.98 %
HIGH PERFORMING
ROAS
5.21x
GOOD
Checkout Abandonment
48 %
BELOW AVERAGE
Cart Abandonment
72 %
AVERAGE
Cost per Acquisition
€28.40
KPI Performance Dashboard
Growth & Enterprise only

How It Works

1

Sign Up Free

Create your account at guard.insightwert.de. No credit card, no sales call — just sign up and go.

2

Connect GA4

Link your Google Analytics 4 property with one click. Takes 60 seconds.

3

Run Your First Scan

InsightGuard runs all 50 alerts against your data instantly. See results in seconds.

4

Get Notified

When something breaks, you get an instant alert via Email or Slack. Never miss a problem again.

Choose Your Plan

Start free. Upgrade when you need more coverage.

Monthly Annual

Free

€0/month

Protection from the five failures that cost the most.

  • 5 critical business alerts, always active:
  • • Revenue Cliff Detector
  • • Checkout Abandonment Spike
  • • Payment Method Failure Signal
  • • GA4 Event Tracking Blackout
  • • PII Leak Detection
  • Weekly automated scan & email summary
  • Full alert catalogue visible — locked alerts show your coverage gaps

Best For: Founders and solo marketers who want a permanent safety net for the most expensive failures, with zero commitment.

1 GA4 property · No credit card required

Start Free

Growth

€79/month

Automated monitoring plus a live view of how everything is performing.

  • All 50 alerts across all 5 categories
  • Frequent scheduled checks — configurable cadence
  • Email + Slack notification after each check
  • KPI Dashboard — 34 live marketing KPIs, auto-updated
  • Google Ads data via GA4 (requires Ads account linked to GA4)
  • BigQuery connector

Best For: Marketing managers who need automated alert monitoring AND a live performance dashboard — replacing the daily ritual of manually pulling reports.

Up to 3 GA4 properties

Start Free

Enterprise

Custom pricing — let’s talk.

Run InsightGuard for your entire client portfolio.

  • Everything in Growth
  • Multi-client management — sub-accounts per client
  • White-label PDF reports — branded, automated delivery
  • Team access with role-based permissions
  • Priority support
  • Dedicated onboarding

Best For: Digital agencies and consultancies managing multiple client accounts who need sub-accounts, white-label reporting, and team permissions.

Unlimited GA4 properties

Explore Enterprise Solutions

Frequently Asked Questions

How does InsightGuard access my GA4 data? +

You connect your Google Analytics 4 property via secure OAuth2 — the same "Sign in with Google" flow you already know. InsightGuard gets read-only access to your analytics data. We never modify your GA4 settings or tracking code.

Is there a free trial? +

The Free plan is not a trial — it's a permanent plan. You get 5 critical alerts, weekly email digests, and full visibility into all 50 alerts (locked alerts show you what you're missing). No credit card required. Upgrade only when you need more coverage.

Can I cancel anytime? +

Yes. All plans are month-to-month with no contracts. You can upgrade, downgrade, or cancel from your account settings at any time. If you cancel a paid plan, you keep access until the end of your billing period, then revert to Free.

Is InsightGuard only for e-commerce? +

No. While our alerts cover e-commerce metrics like revenue and checkout health, they also monitor traffic quality, tracking integrity, campaign performance, and UX signals — useful for any business running Google Analytics 4.

How is this different from GA4's built-in alerts? +

GA4 custom alerts require you to set each threshold manually, one metric at a time. InsightGuard runs 50 pre-configured alerts covering revenue, tracking integrity, campaign anomalies, UX friction, and brand health — out of the box. You don't need to know what to look for. We already do.

What is the KPI Dashboard, and how is it different from Live Checks? +

Live Checks tell you when something is broken — they fire an alert the moment a metric crosses a threshold (e.g., revenue drops 30%, tracking stops). Every plan includes them.

The KPI Dashboard shows you how things are performing — a live view of 34 marketing KPIs including Active Users, Engagement Rate, Session CVR, ROAS, AOV, and more, updated automatically from your GA4 and BigQuery data. No manual exports, no spreadsheets. Available on Growth and Enterprise plans.

Connects to Your Existing Data Stack

InsightGuard plugs into the data warehouses you already use.

Google Analytics 4

Quick Connect via OAuth — 60 seconds

BigQuery

Snowflake Coming Soon

Redshift Coming Soon

Connect GA4 in 60 seconds via OAuth — no code required. BigQuery also available. Snowflake and Redshift coming soon.

Stop Finding Out Too Late

Connect your GA4 in 60 seconds. See what InsightGuard catches — free, no credit card required.

Start Free Now