Analytics & Customer Intelligence
We connect your marketing, customer and product data — then turn it into decisions, not another dashboard.
A dashboard tells you what happened. Customer intelligence tells you what to do about it. We connect data across channels and systems, model how customers actually behave over time, and translate that into specific recommendations your team can act on.
What's included
Customer Journey Analysis
How prospects actually move across touchpoints — not the idealized funnel on a slide.
Funnel Analysis
Where revenue leaks between session and purchase, quantified and prioritized.
Cohort Analysis
How retention and value differ by acquisition period, channel and segment.
Segmentation
Customer groups defined by behavior and value, not just demographics.
Churn Analysis
The drivers behind cancellations and drop-off — and which are addressable.
LTV Modelling
Lifetime value by channel and segment to guide acquisition spend.
BigQuery Analytics
SQL-based analysis on your raw data where dashboards hit their limits.
Marketing Attribution
Channel contribution modeled honestly, with its limitations made explicit.
Looker Studio
Reporting that surfaces decisions, not vanity metrics.
Cross-channel Measurement
One coherent view across paid, CRM, product and backend.
Automated Analyses & Alerts
Recurring analyses and anomaly alerts so you react earlier.
Predictive Analytics
Churn and LTV forecasting where the data supports it.
What you get
- A connected data model across marketing, customer and product sources
- Funnel, cohort, churn and LTV analyses with clear findings
- BigQuery datasets and queries you own
- Decision-focused Looker Studio reporting
- Automated recurring analyses and anomaly alerts
- A prioritized list of actions, not just charts
Who it's for
- Teams with data but no one to turn it into decisions
- Subscription and e-commerce businesses that need real CAC/LTV clarity
- Companies flying blind on which channel actually drives revenue
How we work
Connect
We unify marketing, customer and product data into one trustworthy model.
Analyze
Funnel, cohort, churn, segmentation and LTV analysis in BigQuery.
Decide
We translate findings into specific, prioritized business actions.
Frequently Asked Questions
Dashboards report; we interpret. Every analysis ends in a recommendation tied to a decision and an expected impact.
No. We can set it up, or work with your existing warehouse and analytics stack.
Yes — though reliable customer intelligence depends on a sound measurement foundation, which we can also fix.
Where the data genuinely supports it — churn and LTV forecasting — not as a buzzword.
Not sure where to start?
Book a free 30-minute call. No pitch — a focused conversation about your data and the decisions it should drive.
Book a free 30-min call