From reliable tracking to decisions you can trust
Three connected layers: a measurement foundation you can trust, customer intelligence built on top of it, and the consulting that turns both into business decisions.
Insight Wert builds reliable tracking and measurement foundations, connects marketing, customer and product data, and performs the funnel, cohort, churn, segmentation and LTV analyses that reveal how customers actually behave — then translates the findings into decisions for marketing, product and leadership teams.
Tracking & Measurement Foundation
The reliable data layer every decision rests on.
- GA4, GTM & server-side tracking
- Consent Mode v2 & conversion tracking
- Data-quality monitoring & QA
Analytics & Customer Intelligence
We connect your data and turn it into decisions.
- Funnel, cohort, churn & LTV analysis
- BigQuery & cross-channel measurement
- Attribution, alerts & predictive analytics
Business Consulting
An embedded partner who turns evidence into decisions.
- Attribution strategy & budget allocation
- KPI design & decision frameworks
- Stakeholder sparring & ownership
How the three layers connect
Measurement comes first: without trustworthy data, every analysis is guesswork. On that foundation we build customer intelligence — connecting channels, modelling behaviour and value. Consulting closes the loop, turning what the data shows into what you should do. Most engagements start at one layer and grow into a standing partnership across all three.
How we work
Foundation
We make your measurement trustworthy and reconcile it against reality.
Intelligence
We connect your data and analyse how customers actually behave.
Decisions
We translate insight into prioritized, evidence-based action.
Continuous monitoring between engagements
InsightGuard watches your GA4 around the clock with 50 automated alerts — the productized extension of our measurement and intelligence work.
Not sure which layer you need?
Start with a free 30-minute call. We'll find the highest-impact place to begin.
Book a free 30-min call